The operating system for logistics
Logistics that
runs itself.
40S turns live logistics data into supervised AI action: predicting failures, routing specialist agents, resolving exceptions, and speaking to customers in English and Arabic.
Afternoon, Sali
Monday, June 29 · Keeping it moving.
Good afternoon, Sali. I'm 40S, your operations concierge.
19.1K active shipments | 17.6K orders today | 97.3% automation rate
Ask naturally. I can track shipments, review risks, explain approvals, prepare reports, and route the specialist work behind the scenes.
Today's operation overview
Get a live snapshot of the entire platform
Track an order
Find and trace a specific shipment
Ask 40S anything about operations…
⌘K↑High-risk order likely to fail
failure_prediction_v1 · 0.92 · DL240118834
SLA breach imminent in Business Bay
eta_v2 · 3 orders past window
Return likely, COD at risk
return_prediction_v1 · 0.88 · Soukly
Low-risk actions close themselves. High-risk changes ask approval. Everything is logged and reversible.
30M+
orders learned from
10 yrs
of logistics domain expertise
28
specialist agents in production
14
ML models scoring live
24/7
autonomous voice · EN + AR
01The problem
Dashboards show you what already broke.
Every delivery creates operational drag: calling the customer who is not home, chasing the driver, reconciling a COD amount, answering “where is my order.” Each task is small. In aggregate, they consume payroll, slow the network, and put a hard ceiling on growth.
of support contacts are “where is my order”, at $4–12 each.
the original cost to redo a failed first delivery attempt.
of total shipping cost is the last mile, up from 41% in 2018.
New ticket: 2nd failed attempt
now“Where is my order?”
DL240119102 · Soukly · waiting 2m
Failed attempt, customer unavailable
DL240118834 · COD AED 2,500 · waiting 44m
COD mismatch on delivery
DL240117290 · AED 120 short · waiting 3h
Wrong address, reattempt?
DL240116451 · Bazaark · waiting 7h
Driver unreachable on route
Route 14 · 12 stops pending · waiting 9h
02The platform
From live data to autonomous action.
Orders, drivers, merchants, finance, customs, and customer conversations flow through the same live data layer. Not a dispatch tool plus a tracking bot plus a call center. One runtime for prediction, decision, and action.

Connect a data source
ClearUnify the operation
Fragmented OMS, TMS, carrier, finance, and comms feeds become one live operational picture, synced every 30 seconds and scored continuously by 14 ML models.

NDR Recovery Agent
Put specialist agents to work
28 specialists plan, call, fix, and file inside guardrails. Low-risk work runs itself; high-risk action asks a human first.

Approvals · today
12 open11 openReview all →
Move every team from one context
Operations, finance, customs, and customer service share the same cases, approvals, audit trail, and customer history. In English and Arabic.
The guarantee
Agents can inspect live context freely. Anything that mutates a system is role-scoped, auditable, reversible, and risk-tiered.
That's what makes autonomy safe enough for a real operation.
Role-scoped
Every write is bound to the operator's permissions.
Approval-gated
High-risk actions ask a human first. Always.
Fully audited
Before-and-after state on every mutation.
Reversible
One-click rollback on every autonomous change.
03The workforce
Specialists, not a chatbot.
28 production agents, each with 9–29 tools, an owned domain, and a guarded write system. They hand work to each other the way a real ops team does.
Voice + support
Resolve customer friction
Customer-facing agents answer, call, reschedule, and recover COD before a ticket becomes a return.
WISMO Agent
29 toolsAnswers “where is my order” with real-time tracking across phone, WhatsApp, and chat.
NDR Recovery
18 toolsFailed attempt? Calls the customer, fixes the address, reschedules before the return trip.
Predict + verify
Control network risk
Monitoring agents watch commitments, detect weak signals, and surface the exceptions that need intervention.
SLA Monitor
14 toolsTracks every commitment live and escalates at-risk orders before the breach, not after.
Fake-Update Detector
9 toolsFlags suspicious status updates and proof-of-delivery gaps the moment they appear.
Service Degradation
12 toolsDetects failure surges, fleet decline, and delivery-quality drift across the network.
Finance + customs
Close the back office
Operational paperwork moves with the shipment: invoices, duties, reports, filings, and ERP write-back.
Finance & Documents
20 toolsCOD reconciliation, AP/AR invoice extraction, credit notes with ERP write-back.
Customs Desk
16 toolsBayan / FASAH declarations, HS classification on the GCC tariff, landed cost with duty + VAT.
Reporting Agent
15 tools25+ operational reports, from SLA compliance to NDR analysis to MIS, rendered to styled Excel.
One case, many agents
A handoff you can audit.
01
Detect
SLA Monitor flags a COD delivery likely to miss its window.
02
Reach
NDR Recovery calls the customer in Arabic and locks a new time.
03
Approve
High-risk edits wait for ops sign-off; low-risk updates continue.
04
Close
Finance, reporting, and audit logs update from the same case.
Plus 20 more: proof-of-delivery tracking, weight validation, lost & damaged claims, merchant onboarding, account management, and fulfillment sync.
See them live →04Voice
It makes the call itself.
Real inbound and outbound calls, in the customer's language, transcribed and scored live, then resolved. Gulf Arabic is not a translation layer here. It is the native tongue.
Recipient · Villa 14, Al Narjis
Failed delivery, rescued
Missed at the door this morning. One outbound call saves the cash-on-delivery order.
Bandar · 40S voice agent
مساء الخير أستاذ خالد، معك بندر من ٤٠ إس. مرّينا عليك اليوم بشحنتك بس ما حصلناك بالبيت.
“Good evening Khalid, this is Bandar from 40S. We came by with your shipment today but didn't catch you at home.”
Khalid
هلا والله، إيه صح كنت برا البيت. تقدرون تمرون علي المسا؟
“Oh hey — yeah, I was out. Could you come by this evening?”
Bandar · 40S voice agent
أبشر، أكدنا لك التوصيل الليلة من ٦ لـ ٨. يتصل بك السائق على نفس الرقم.
“Done — tonight between 6 and 8. The driver will reach you on this same number.”
تم · COD protected · AED 2,500
Transcribed · sentiment-scored · resolved



Reschedule call · Gulf Arabic24/7 coverage
Inbound WISMO, outbound recovery, address fixes, and merchant check-calls.
Signal captured
Every call is transcribed, classified, scored, and tied back to a shipment.
Action closed
High-friction calls become workflow interventions before the next complaint.
05Command
One command surface runs the operation. Plain English builds it.
The concierge
Ask naturally. It routes the specialists.
Track shipments, review live risk, approve actions, and generate reports from one conversation. Live artifacts render inline while specialist agents handle the work behind the scenes.
What needs me right now?
The difference between a dashboard and an operator: a prioritized next action, synthesized from five live data sources.
FlowForge
Describe an operation. Watch it build.
One sentence becomes a working workflow: agents, conditions, and approval gates, ready to run.
› When a COD order fails twice, call the customer and reschedule…When a COD order fails twice, call the customer and reschedule…▋
TRIGGER
2nd failed attempt
CONDITION
COD > AED 500
AGENT
Voice · reschedule
APPROVAL GATE
Ops sign-off
OUTPUT
WhatsApp confirm
Visual editing when you want it. Guardrails either way.
06Proof
Not a demo. A live network.
The platform starts from a decade of logistics history and keeps learning from the live network: demand, failure, returns, ETA, and service quality, re-scored as the operation moves.
Proof, in production
30.6 million orders delivered or in flight, all-time. Historical operational data compounds with every delivery any carrier runs through the platform.



30.6M
orders all-time
92.7%
delivery rate
10 yrs
of operational data
30M+ orders of operational history. Every new order sharpens the live models, so prediction improves as the network scales.
07Freight
The same substrate now moves freight.
Last-mile is one hop. Freight is a multi-leg international journey with customs in the middle. The same agent runtime covers forwarding, brokerage, clearance, and the handoff into last-mile delivery.

Voice-workflow parity
Run the brokerage by voice
24/7 carrier sales, load coverage, rate negotiation, check-calls, appointment scheduling, POD collection. Bilingual.
GCC customs moat
Built for GCC customs
Saudi Bayan / FASAH / ZATCA filing, UAE Mirsal 2, HS classification on the GCC unified tariff, landed cost with duty + VAT at entry, demurrage & detention guardian.
Forwarder intelligence
Predictive, not reactive
Transit reality (P50/P90 actuals versus the carrier's optimistic quote), schedule search, transshipment-rollover and blank-sailing prediction.
Freight AI is usually English-first and generic. 40S is region-native by design: Khaleeji-dialect voice connected to freight workflows, customs agents that understand FASAH, SABER, ZATCA, and Mirsal 2, and the full chain through last-mile delivery and COD.

08Onboarding
Live in days,
not quarters.
40S sits on top of your existing systems. No rip-and-replace. Four steps from connection to supervised autonomy.
Connect
Read-only into your OMS, TMS, carrier and comms systems. No rip-and-replace.
Ground
We ingest your SLAs and SOPs and stand up your isolated data replica.
Activate
Pick the agent skills you need. They start analyzing immediately, read-only.
Supervise
Turn actions on behind approval gates. Watch it work, then widen autonomy.
Per-tenant isolation.
Your data stays yours, on infrastructure no other tenant touches.
01 · the terms
Bring your own keys.
LLM token costs sit on your P&L, on your terms.
02 · the terms
Outcomes, not seats.
Priced per successful autonomous resolution, never per login.
03 · the terms
From watching to acting
Save the delivery
before it fails.
See how 40S turns live risk into calls, approvals, workflow actions, and resolved exceptions in a 20-minute demo.